For members
Everything you need to eat well — handled for you.
Personalized meal plans around your health rules, a grocery list you can email, text or print, a curated supplement regimen, and tracking that keeps your numbers honest — the full toolkit below.
The toolkit
Eight tools. One routine.
Everything that goes into a week of eating well — planning, shopping, cooking, tracking and a real dietitian — kept in one calm place.
Smart meal plans
Personalized to your diet, health rules, macros and schedule — generated in seconds.
One grocery list
An auto-merged list you email, text or print in a tap — sorted by aisle.
Your supplement regimen
A curated set from Market America — build your regimen and reorder on SHOP.COM.
Health-first
Cardiac, diabetic, anti-inflammatory and gluten-free plans, kept honest by the compliance engine.
Track everything
Macros, weight, water and reference micronutrient targets — with quick-add logging. Fitbit & Garmin syncing soon.
Recipes, your way
Cook from what you have, or preview how an imported recipe adapts to your plan — in 30 minutes or less.
Work with a pro
Connect a dietitian who builds your plans, tunes your targets, and messages you in-app.
Add to calendar
Your dietitian books sessions; add them to Google or Apple Calendar in a tap.
Meal planning
Built around your health rules — not around averages.
Cardiac, diabetic, anti-inflammatory or gluten-free — a compliance engine plans your week around those rules, and they carry over on every tier, free or paid.
Locked exclusions
Your allergies and dislikes stay excluded from every plan — no exceptions slip through.
A growing recipe library
Variety stays high even with strict rules, so restricted eaters never get stuck on repeat.
Targets beyond calories
Macros, sodium and micronutrients — tuned to your goals, recalculated as you go.
Pick-a-meal
Three ways to fill every slot.
The blank page is what kills consistency — so there isn't one. Every meal slot can be filled three different ways, and each lands pre-adjusted to your plan.
From your plan
One tap on Generate New fills the week with vetted, plan-matched meals.
Preview an import
Paste a recipe URL to preview how it adapts to your rules — fuller import support is coming soon.
From your pantry
Tell us what's in the fridge and get a 30-minute recipe that fits your plan tonight.
Tracking
Your watch finally talks to your plate.
Most trackers make you do the bookkeeping. Here, your plan keeps the math — log a meal and the day's totals update themselves, so the numbers stay true without the spreadsheet.
Fitbit & Garmin — syncing soon
Wearable activity and energy data flow in automatically. We're finishing the connection now.
Quick-add logging
Log food in seconds; water, weight and reference micronutrient targets live alongside macros.
Like-for-like swaps
Swap a meal for a comparable one and the day's totals hold — no surprise blowouts.
Groceries
From plan to cart, in a tap.
Your grocery list builds itself from the week's plan, merges duplicates, and stays current the moment anything changes — then email, text or print it.
Auto-merged, never doubled
Duplicates combine across the week's meals into one clean list.
Updates live with your plan
Swap dinner and the list corrects itself before you shop.
Email, text or print it
Send the list to yourself or whoever's shopping, or print it for the fridge.
Coaching
A nutrition pro in your pocket — a real human.
Connect with a coach or practitioner who sees your tracker, tunes your targets, and answers in the same app you plan and shop from.
Messaging built in
Two-way conversations next to your plan — no email chains, no third app.
Add sessions to your calendar
Your dietitian books the session; add it to Google or Apple Calendar in a tap.
Recommendations you approve
New targets or plan changes arrive in your planner — apply or decline, your call.
Your regimen
Supplements that follow your plan.
A curated set from Market America, recommended around your plan. Build your regimen here, then reorder on SHOP.COM — fulfillment and shipping handled there.
Curated, not crowded
A tight catalog held to clear quality criteria — never a wall of bottles.
Tied to your regimen
What you take lives next to what you eat, so your whole routine stays in one place.
Pro recommendations in a tap
If you work with a dietitian, their supplement protocols arrive for your approval.
Why we're different
We fixed what makes people quit meal apps.
Every reason people abandon a meal app — the blank page, the doubled lists, the paywall mid-use — answered head-on.
I want to bring my own recipes
The problem elsewhere: Other apps make you rebuild every recipe from scratch.
Our fix: Paste a recipe URL to preview how it adapts to your plan — fuller import support is on the way.
The shopping list won't merge or update
The problem elsewhere: Lists double up items and go stale when you change a meal.
Our fix: Your grocery list auto-merges duplicates and updates live the moment your plan changes.
Everything good is behind a paywall
The problem elsewhere: You invest hours, then planning gets locked.
Our fix: A genuinely useful free tier — core planning is never paywalled mid-use.
It can't handle my allergies
The problem elsewhere: Rigid weekly lists leave restricted eaters stuck.
Our fix: Your allergies and dislikes stay locked out of every plan, and a growing recipe library keeps variety high.
I burn out planning 21 meals
The problem elsewhere: Decision fatigue and the blank-page problem kill consistency.
Our fix: One tap on Generate New fills your week with vetted, plan-matched meals — no blank page.
Swap a meal and my numbers fall apart
The problem elsewhere: Change one dish and the day's totals quietly drift.
Our fix: Swaps stay like-for-like so your day's numbers hold — and Fitbit & Garmin syncing is on the way.
How it works
Four steps to autopilot.
No onboarding marathon — set your rules once, and the planner takes it from there.
- 01
Set your rules
Tell us your goals, diet and any foods to avoid.
- 02
Get your plan
We generate a full week that hits every target.
- 03
Shop & cook
Email, text or print your list, then just cook.
- 04
Track & adjust
Watch your progress and tweak anytime.
Pricing
Simple, honest pricing.
Start free. Upgrade when you want the full automatic planner — and your health rules carry over on every tier.
Free
$0forever
1 day of meals at a time, basic targets, and a grocery list you can email, text or print.
Premium
$5/mobilled yearly
Full weekly plans, custom targets, and a grocery list you can email, text or print.
Family
$9/mobilled yearly
Everything in Premium, with larger weekly plans for a household.
No contracts — cancel or switch plans anytime from your account.
Compare every featureFor dietitians, nutritionists & coaches
Run your practice on the same platform.
Manage every client, build branded plans at scale, and attach vetted supplement protocols. Start a 14-day free trial.
Ready to eat smarter?
Start free in about two minutes — no credit card required, and core planning is never paywalled mid-use.
Free plan included · cancel anytime · your health rules carry over on every tier